The rapidly evolving digital communications industries require practitioners who are technologically literate, culturally sophisticated, innovative and resourceful. This degree introduces students to key debates around the role of social media in everyday life and focuses on developing innovative and analytical solutions to problems through the use of digital and social media. It also provides students with practical skills in social media management, user experience and user interface design, and digital marketing.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The degree offers a comprehensive introduction to digital and social media as a social phenomenon and future career pathway. The degree is one of first media degrees in Australia to specifically focus on social media, is taught by content experts and industry practitioners, and is well-recognised within industry. Graduates are technologically literate, analytically sophisticated, innovative and resourceful.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.

Career options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, policy analyst, digital content producer, digital marketing specialist, communications officer.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.