With majors available in tourism, sport business and events, the Bachelor of Management has been developed to reflect the growing importance of creative and experience-based industries in Australia's economic future. These industries are at the forefront of a globalised, digitalised and dynamic environment where innovation and creativity are key. Central to the degree is a practice-based program with built-in internships combining online and experiential learning with industry experience. There is an option to study overseas for a session at a UTS partner university in Asia, the Americas or Europe.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

This course provides an understanding of important aspects of business management and offers a choice of majors and sub-majors, as well as a variety of international exchange options.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of this combined degree also gain leading edge capabilities which are highly valued in the globalised world, including critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work independently across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.

Career options include positions in event management, festival management, event coordination, event tourism planning, destination management, destination marketing, conference organising, meetings planning, business event management, wedding planning, entertainment venue management, tourism management, travel consultancy, travel management, corporate travel management, recreation planning, social media management, event marketing, tourism marketing, sport marketing, sport management, sport venue management, sport event management, sport event tourism management, sports agency, sports administration, player management, sponsorship management, and player relations management.