With majors available in digital creative enterprise, events, sport business and tourism, the UTS Bachelor of Management has been developed to reflect the growing importance of creative and experience-based industries in Australia's economic future. These industries are at the forefront of a globalised, digitalised and dynamic external environment where innovation and creativity are key.

The Bachelor of Management provides an integrated exposure to professional practice through dynamic and multifaceted modes of practice-oriented education, with built-in internships. Offshore partnerships with established UTS university partners are employed to allow students the option to engage with the UTS exchange program in their fourth session. Offshore and onshore partnerships with industry link students with internships, industry projects, graduate employment, field visits and in-class case studies.

Career options include digital and creative technologies entrepreneur, digital marketing director, digital strategist, digital channel management, digital content management, online community management, digital project management, digital marketing director, digital and creative industry business analyst, event and festival management, conference and meeting management, sport event management, event marketing, public relations and sponsorship management, venue management, event tourism planning, sport management and marketing, sport event management, venue and facility management, sports development, sport for development, sports administration, athlete development, sport media management, sport sponsorship and promotions, operations management, destination and marketing management in government agencies (local, state, national and international levels), private sector management, marketing positions in travel agencies, inbound and outbound wholesale tour operators, accommodation providers, attractions, airlines, cruise operators, land transport providers, and travel industry associations.

Business design and innovation skills provide graduates with an edge in their chosen field of study, maximising their potential for employment.