Business analytics provides a framework and a set of tools for solving business problems that need analysis of quantitative and qualitative data. It allows business to drive planning based on insights provided by this data.

Through this major, you’ll be able to demonstrate knowledge of, and apply key business analytics concepts and principles to, a range of business contexts. You’ll develop knowledge and understanding of computer programming, databases, applied statistics and machine learning techniques applied to big data. You’ll critically analyse business analytics issues using well-reasoned judgement. You’ll develop solutions to business analytics problems while communicating appropriately, working effectively as part of a team, and evaluating business ethics and sustainability issues.

Key Features

• his major builds on first-year-level statistics by developing your knowledge of computer programming, data science, applied statistics and business processes.
• This major gives you the opportunity to study applied statistics and gain a strong business education.
• Macquarie has close links with public and private sector organisations, leading to internships and graduate program opportunities.
• In your final year, the emphasis will be on applying the skills and knowledge you have acquired to ensure you are ready to work in a variety of areas where business analytics methods add significant value.
• You can further your study within the major by taking advanced units in business forecasting, market research, graphics or information systems.
• Macquarie is ranked number one in Sydney for teaching quality and student support in business and management, and number one in Sydney for overall graduate employment in information technology (QILT, 2017).

• Business planning executive
• Consumer analyst
• Data insights analyst
• Data scientist
• Data visualisation analyst
• Financial analyst
• Human resources manager
• Information technology analyst
• Management consultant
• Marketing analyst