In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.

This major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.

Key Features

• You’ll have access to state-of-the-art facilities including our Finance Decision Lab and incubator space.
• You’ll benefit from exciting teaching strategies, including computer simulations, guest speakers and community engagement.
• You can complement your studies in marketing with human resources, international business or economics as part of a double major in our Bachelor of Commerce.
• You’ll develop practical skills across all industries through our award-winning PACE (Professional and Community Engagement) program, which gives you a competitive edge among your peers.
• Our close links with public and private sector organisations offer internship and graduate program opportunities.
• In your final year, you’ll focus on applying your skills and knowledge to ensure you’re ready to work in marketing and consumer insights.
• Macquarie is ranked number one in Sydney for teaching quality and student support in business and management (QILT, 2017).

• Advertising solutions analyst
• Brand analyst
• Market analytics and consumer insights leader
• Consumer insights consultant
• Digital analytics consultant
• Market research analyst
• Segmentation specialist