Marketing contributes to an organisation’s profitability and sustainable performance, while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities and processes an organisation uses to develop and implement its total marketing agenda. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.

This major will prepare you to operate and manage in rapidly changing markets, where organisations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible, informed decisions.

Key Features

• You’ll have access to state-of-the-art facilities including our Finance Decision Lab and incubator space.
• You’ll benefit from exciting teaching strategies, including computer simulations, guest speakers and community engagement.
• You can complement your studies in marketing with human resources, international business or economics as part of a double major in our Bachelor of Commerce.
• You’ll develop practical skills across all industries through our award-winning PACE (Professional and Community Engagement) program, which gives you a competitive edge among your peers.
• Our close links with public and private sector organisations offer internship and graduate program opportunities.
• In your final year, you’ll focus on applying your skills and knowledge to ensure you’re ready to work in marketing management.
• This major is accredited by the Australian Marketing Institute (AMI).
• Macquarie is ranked number one in Sydney for teaching quality and student support in business and management (QILT, 2017).

• Advertising and marketing communications specialist
• Brand management specialist
• Business analyst
• Customer service specialist
• Entrepreneur
• Management consultant
• Market communications/strategy analyst/adviser
• Market research consultant
• Marketing specialist
• Media analyst
• Product developer
• Retail manager
• Sales specialist