Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

This degree offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.

Key Features

• You'll be taught by widely published academics, professional marketers and award-winning media producers all with industry experience.
• You'll use high-quality media facilities with professional studio spaces, industry-standard digital workstations for all production areas, a specially equipped theatre for screenings and digital production tools.
• This degree emphasises a balance between theoretical understanding and practical application in both professional marketing and media.
• Competitive and selective intake into this course ensures you'll graduate with exceptional skills to meet the demands of future employers.

• advertising account manager
• art director
• brand manager
• broadcasting production manager
• business development manager
• copywriter
• corporate communications producer
• creative director
• digital engagement manager
• digital marketing manager
• e-commerce manager
• internal communications consultant
• journalist
• market researcher
• marketing communications specialist
• marketing consultant
• marketing executive
• media and public relations specialist
• media buyer
• media producer
• product manager
• public affairs adviser
• search engine optimisation (SEO) content executive