Engaging effectively with customers, partners and the wider community is a vital part of business for most organisations. Public relations and social media experts research, design and implement campaigns, help drive the strategic direction of organisations and ensure that messages reach their intended audience by using the most appropriate communications channel. Studying Public Relations and Social Media opens doors to a wide range of exciting careers, including public affairs and lobbying, integrated marketing communications, internal communications, event management and even crisis management.

The Public Relations and Social Media major prepares students for industry through a range of public relations, advertising and social media units that cover both domestic and international contexts. These areas are complemented by the opportunity to undertake production units in areas such as screen, radio, web design, journalism and non-fiction writing. The range of units offered in this major provides students with practical experience in public relations underpinned by strong critical enquiry.

Key Features

• You'll learn the theories underpinning public relations and social media and their application to real-world scenarios, as well as how to work effectively with clients.
• You'll undertake a cultural evaluation of social media and PR practices.
• You'll develop transferable skills in research, analysis and communication.
• You'll learn to apply communications theories and skills to critique, write and present clear and persuasive arguments.
• You'll gain the knowledge you need to develop a PR campaign, and learn how to employ social media journalism and web-design.
• You'll analyse and evaluate the relationships between public relations and advertising, social media, state, national and international enterprises and NGOs and the public.
• You'll become familiar with the role of public relations and social media in contemporary society.
• You'll have the opportunity to undertake practical, industry-relevant experience that will get you noticed in the career marketplace.

To apply for an undergraduate program, international students will need to have completed one or more of the following academic qualifications:

• A recognised senior secondary school qualification or university entrance examination
• A recognised university Foundation course
• A recognised 2 or 3-year Diploma, Advanced Diploma or Associate Degree
• At least one year of a university degree from a recognised institution