This Marketing specialisation builds skills applicable to businesses and corporations. They have a practical focus on: identifying forecast opportunities and threats in domestic and international industries developing marketing strategies, tactics and plans implementing and monitoring marketing strategies, tactics and plans and their effect on the organisation considering new approaches and techniques in marketing

Key Features

• all the major marketing areas are covered by this specialisation
• uses a problem-based learning approach that is valued by industry
• provides students with the theoretical knowledge needed to understand underlying marketing practices
• taught by staff who have solid industry experience and access to the latest research
• offers research skills and a research project and students will complete a capstone unit.

• Studying 1 year for students:

• AQF level 8 bachelor honours or graduate diploma qualification in a related field or recognised equivalent, or
• Meet two of the following three criteria:
  • AQF level 7 bachelor's qualification in a related field or recognised equivalent
  • Two years relevant approved work experience, professional certification or other recognised prior learning
  • AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65

• Where specified for entry to this course, the following are considered related disciplines of prior study, relevant areas of work experience, professional certification, or other recognised prior learning:

• Retated disciplines for prior qualifications: Commerce, Business, Accounting, Finance, Economics, Marketing, Management.
• Relevant prior work experience, professional certification, or other recognised learning: 2 years relevant work experience working in a business including experience in the financial and/or administrative aspects of a business or businesses.
• AQF level 7 bachelor's qualification or recognised equivalent

• Studying 2 year for students:

  Studying 1.5 year for students:

• AQF level 7 bachelor's qualification in a related field or recognised equivalent, or
• AQF level 7 bachelor's qualification or recognised equivalent, and two years relevant approved work experience, professional certification or other recognised prior learning