In today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market. 

Designed in consultation with industry, this degree takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing. 

Key Features

• You’ll expand your marketing knowledge and skills to design and implement creative marketing plans and strategies. 
• You’ll be given valuable tools to gain insights into markets and make informed decisions. 
• You’ll advance your interpersonal and communication skills to enable you to work both independently and in groups, to create effective outcomes for stakeholders. 
• You’ll work in our state-of-the-art facilities, including our Finance Decision Lab, incubator and technology-enabled spaces. 
• You’ll gain relevant industry experience and complete your degree with a variety of business engagement opportunities, including collaborations with our extensive partners in Australia’s largest high-tech precinct and overseas. 
• Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), so you’ll be studying with a globally recognised institution. AACSB recognises the faculty focus on excellence in teaching, research, curriculum development and student learning. 
• Macquarie is ranked number one in Sydney for median graduate salary, overall quality of educational experience, teaching experience and skills development (for postgraduate coursework) and number one in Sydney for overall graduate satisfaction in business and management (QILT, 2017).

• Brand specialist 
• Consumer insights specialist 
• Customer relationship specialist 
• Digital marketing specialist 
• Market analyst 
• Market researcher 
• Marketing consultant 
• Marketing supply chain specialist 
• Product line specialist 
• Professional service marketer 
• Sales professional 
• Social media and digital marketing specialist