Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:

• Communication for Social Change and Development
• Health Communication
• Management, Leadership and Entrepreneurship
• Public Policy and Political Communication
• Sports Communication

Internship is available for this course

Entry level 1 - 2 years full-time

• An Australian undergraduate degree (or equivalent) with at least credit (60%) average, or equivalent qualification or experience approved by the faculty

Entry level 2 - 1.5 years

• An Australian undergraduate degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or equivalent qualification or experience approved by the faculty; OR
• An Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average in both qualifications, or equivalent qualification or experience approved by the faculty

Entry level 3 - 1 years

• An Australian undergraduate honours degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or equivalent qualification or experience approved by the faculty