Catch people's attention, understand the world of brand communication and tell the story that sells. Designed to inspire the next generation of big idea thinkers, the Bachelor of Communication (Advertising) at Deakin allows you to understand complex audiences, analyse media effectiveness and hone your creative thinking. 

Do you have a way with words and consider yourself a confident problem-solver? 

Explore the principles and practice of advertising with hands-on learning at Deakin. Experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society.

From your first year onwards, you'll be connected to a network of advertising professionals who become part of your learning journey. Gain valuable industry experience and build your resume with an internship at an advertising agency or with an 'in house' brand or creative team.

If you're a strategic thinker and like to understand what motivates people, you'll relish the chance to work on real-world client briefs throughout your studies, helping you forge valuable connections with industry professionals.

Through this course, you'll be immersed in:

• advertising principles and practices
• branded content
• copywriting and ideation
• emerging advertising media
• creative work
• strategic planning.

You can also broaden your skill set and career opportunities by taking core elective units in related communication fields like design, public relations, journalism and digital media.

With an accredited advertising degree under your belt, you could transform brand communication in the digital era.

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:

• account manager
• advertising art director
• advertising copywriter
• digital creative
• brand specialist
• digital marketer or media specialist
• marketing and communications officer
• media researcher or planner
• social media coordinator.