Build the reputation of brands, people and organisations with skills and techniques developed through Deakin's Bachelor of Communication (Public Relations). Learn how innovative and ethical communication fosters meaningful relationships with stakeholders as you develop the capabilities to create inspiring campaigns and events, manage issues and become an adaptive communications expert. 

Do you want to create, inspire and problem solve? Steer your way to a dynamic career in communication 

Develop a thorough understanding of public relations in the 21st century so you can design and implement effective and memorable campaigns.

Through this course you'll learn about the social, administrative, cultural and ethical implications of public relations activity. You'll also gain insights into how PR has kept pace with advancements in technology and the changing political, economic and social landscape.

From day one, you'll have the opportunity to develop your skills in writing, editing, researching, event organisation and publishing with the aim to prepare you for the challenges of the current media landscape. Learn from academics who are active in their field, with years of invaluable experience, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation.

You'll also establish links with professionals in industry, work with clients in real-life scenarios and explore work-based internships or study experiences overseas. From preserving reputations to crisis management, you'll graduate job ready with a portfolio of public relations work and an understanding of the art of managing news positively.

With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government or not-for-profit organisations. Deakin graduates find work as:

• account executives
• advertising copywriters
• advertising account managers
• customer relations officers
• community relations officers
• customer relations managers
• government relations officers
• communication and stakeholder relations
• marketing and communications coordinator
• media and communications advisors
• media relations advisors
• public relations officers
• social media account managers
• digital content coordinators
• digital communications specialists
• event management officers.