Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the underlying reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions, and graduate with a unique skill set that’s in demand across all industries.

Curious about what makes the mind tick?

Build skills in marketing, psychology, analytics, digital literacy and business, and bring them all together to develop a deep understanding of human decision-making.

Get inside the mind of customers by learning about the psychological science behind consumer behaviour. You’ll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviour. Then, get practical experience translating these insights into influential marketing and communication strategies.

Importantly, you’ll be challenged to apply these skills in business contexts. Leverage the strong industry partnerships of Deakin’s Business School and School of Psychology to take part in work-integrated learning programs that give you the opportunity to:

• get hands-on with emerging technologies and analytics tools
• work on psychology-led marketing strategies in industry settings
• complete research reports, presentations and projects that simulate real-world scenarios
• create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in preparing well-connected, confident and job-ready graduates.

Our deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. You’ll build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Psychopathology and Integrated Marketing Communications in the Digital Age.

Dual expertise in psychology and marketing doesn’t just open the door to a broader range of roles. It gives you a competitive advantage when you’re applying for jobs. This course is also a recognised pathway to becoming a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections). 

This demand puts you in a strong position to choose from a diverse range of roles and areas including:

• advertising
• communications manager
• consumer advocacy
• customer experience officer
• customer insights analyst
• digital marketing director
• market research
• media planner
• public relations specialist.