Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.

The Graduate Certificate of Marketing builds your skills in research, data analysis and strategic thinking. This is an investment in your professional future. The course is suitable for applicants with relevant work experience who have not completed a bachelor degree.

Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin’s Graduate Diploma of Marketing, and ultimately a Master of Marketing degree.

There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.