The Bachelor of Arts/Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

Graduates may wish to seek employment in a wide range of fields such as journalists, librarians, interpreters, sociologists, publishers, internet providers, marketers, writers, and in the games industry, particularly in areas focusing on interactive content creation, game design, interface design, rapid prototyping accounting, entrepreneurship, finance, financial planning, human resources, international business, management, marketing. Graduates may also be equipped to pursue a career in the broader media, digital media/multimedia and communications sectors. 

PROFESSIONAL RECOGNITION

Depending on the selected major:

Graduates of the Digital Advertising Technology major will be eligible for membership of the Australasian Interactive Media Industry Association (AIMIA).

Graduates of the Journalism major will be eligible to apply for membership of the Media, Entertainment and Arts Alliance (MEAA).