The Bachelor of Arts offers students a unique range of interdisciplinary skills. Students develop their capacity for critical analysis, creativity and problem-solving, as well as a thorough understanding of the relationship between theory, research and practice. They choose from a wide range of major study areas, equipping them for diverse careers in areas such as media, management, finance, education and government.

A key component of the degree is the Grand Challenges final-year project. Conducted in collaboration with the Swinburne Institute of Social Research, the project fosters team-based research activity and challenges students to go beyond the comfort of discipline boundaries. Students develop valuable collaborative skills as they research innovative solutions to contemporary issues facing society. The course offers students lifelong learning skills with a global and multidisciplinary awareness.

Digital Advertising Technology 

Gain the skills to produce tailored content, manage campaigns and evaluate analytics. This major has been developed in consultation with Adobe and industry partners.

• Publisher
• Writer
• Editor
• Social media officer
• Digital advertising specialist
• Advertising account manager
• Marketing coordinator
• Digital campaign manager
• Digital content manager
• Search marketing specialist
• Web analytics expert