The Bachelor of Business (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.

Gain core skills and knowledge in business, management and operations to prepare for roles in modern organisations.

Select a major area of specialisation and combine with other studies become an entrepreneurial thinker in your future career.

The course links theoretical and practical knowledge needed to operate effectively in diverse settings such as not-for-profits, government, small business and corporations. Participate in professionally focused, multidisciplinary projects during your final year of study.

Marketing

Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.

• Marketing specialist
• Market research manager
• Advertising consultant
• Brand manager
• Product manager