Learn to analyse and manage information and contexts, resolve problems and communicate effectively. Your marketing subjects will cover topics like digital marketing and product innovation, and receive industry feedback.

Career Outcomes

Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles that span digital marketing and social media, customer and business analytics, sales and marketing campaign development. Some of our alumni include:

• Graduate Management Trainee - L'Oréal
• Digital Product Specialist - Telstra
• Customer Analytics & Social Care - GM Holden
• Location Intelligence Professional - Pitney Bowes

Professional recognition and accreditation

Current course accreditations and information about membership and development opportunities for students and graduates.

Australian Marketing Institute (AMI)

Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne, Singapore and UPH Indonesia.).

Membership and opportunities

• Students eligible for membership category: Student
• Graduates eligible for membership category: Graduate
• Graduates eligible for 1 year credit towards the 5 year Certified Practising Marketer (CPM) qualification
• Graduates eligible for a letter of reference from AMI for prospective employers