Public Relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.

A PR degree at RMIT prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.

Do you want to know more about how organisations interact with people and the world around them? Are you interested in investigating the core of an issue to find out why it is important to an organisation and the people it deals with? In this degree, you’ll gain the skills to work out how an organisation can achieve its objectives.

This degree includes courses in communications and theory, principles and research, and contextual studies. These courses promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.

You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR.

Career Outcomes

PR is now a main focus in many organisations, which has helped to improve its profile in business. Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences.

There is a strong employment rate upon graduation as the degree prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment. Many graduates also start their own businesses.

Public relations graduates work in many areas including:

• corporate communication
• change management
• internal communication
• issues and crisis management
• public affairs and lobbying
• media relations and publicity
• event management
• fundraising and sponsorship
• strategic communication
• brand management.

Professional recognition and accreditation

This degree is accredited by the Public Relations Institute of Australia (PRIA). Graduates are eligible for the PRIA New Practitioner membership. Students and graduates can also become members of the International Association of Business Communicators (IABC), and other international PR industry associations that recognise reciprocal accreditation with the PRIA.