This innovative degree provides you with an industry-focused analysis of advertising and marketing communication by engaging with academic and professional sources from around the world.

You will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities.

Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.

On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

Career Outcomes

Upon graduation, you will be equipped to enter professional and management roles within advertising, promotions and management consultancies, as well as business, government and non-for-profit organisations that use advertising and promotional tools to achieve their goals.

This degree will prepare you for the constantly changing advertising environment and you will become a flexible and adaptable professional, who is environmentally, culturally and socially aware.

You will be able to:

• conduct and/or use research, with critical insight into its validity for decision-making
• develop and/or build theories, and understand the process of theory development
• implement changed personal and organisational behaviours in the knowledge of new or changed theories
• create the conditions for more effective and efficient structures within the advertising industry
• respond effectively to changing societal demands on advertising practice.

You will be qualified to apply for roles such as:

• account service manager
• media buyer
• media planner
• strategy planner
• advertising manager
• marketing manager
• advertising data or digital analyst.
• marketing communication coordinator or manager.
• advertising, market or communication researcher
• promotions coordinator or manager
• sales manager
• events manager.

You'll be equipped to enter professional and executive management roles in advertising, communications, promotions, market research, management consultancies and other business, government and non-profit organisations that use integrated communication to achieve their goals or even start your own practice.

Professional recognition and accreditation

This program is accredited by the Media Federation of Australia (MFA) and the International Advertising Association(IAA).

The program has links with The Communications Council (previously Australian Federation of Advertising) and the International Association of Business Communicators (IABC).