Social science applies the 'science' of research and analysis to the world’s complex 'social' problems such as sustainability, equity, and diversity, to create positive change.

You’ll study some of society’s most intriguing issues along with the techniques to analyse them and devise break-through solutions. You’ll be equipped to combine your hard knowledge of world issues with advanced data analysis techniques. You’ll develop the knowledge to select the appropriate tools and methodologies for the issues you’re working on, along with the communication skills to collate and present your findings to decision-makers, to enable evidence-based solutions that can positively transform society.

Media, Communication and Social Change

In the information age, the ways we communicate - and are communicated to - are diverse and ever changing. The ability to understand and manipulate communications is crucial to creating change. Producing, interpreting and analysing communications are not only desirable skills, but fascinating areas of study. This major covers such topics as, the power of mass and social media, journalism, public relations, discourse analysis, new communication technologies, political spin, and the global spread of English.

You will be prepared for work as a communications officer, social policy researcher, speech writer, media liaison, public relations consultant, social media analyst or other roles where you’re required to analyse, evaluate and interpret communication strategies or writing across diverse genres and on various platforms.