You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.

Real-world learning

QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.

Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.

In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:

• business development manager
• marketing communications officer
• market research
• product manager
• account executive
• organisational communication specialist.

Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.

Professional recognition

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.

This program is accredited by the Chartered Institute of Marketing.