Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Recommended double majors:

• Advertising
• Entrepreneurship
• Event Management
• International Business
• Management
• Public Relations
• Tourism and Hospitality

Why study

• Interact with industry through professional placement opportunities and projects for real companies, to reinforce your learning.
• Build additional social, academic and industry-based relationships and skills, with the help of the student-run Curtin Marketing Association.
• Attend lectures featuring representatives from industry. Past participating organisations have included BankWest, Expedia, HBF and Tourism WA.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Professional recognition

• Australian Marketing Institute.
• This course is Graduate Gateway approved by the Chartered Institute of Marketing. 

• Curtin University is also the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Careers

• Digital marketing specialist
• Fundraising coordinator
• Market research analyst
• Marketing assistant
• Marketing communications manager
• Marketing officer
• Product manager

Industries

• Advertising
• Government
• Leisure and tourism
• Manufacturing
• Retail and wholesale
• Service industries