Curtin's Master of Luxury Branding will advance your management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The Graduate Certificate in Luxury Branding and Graduate Diploma in Luxury Branding are nested within this course.

In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about design management in the creation of brand identity and positioning, particularly in the luxury product industry, and the use of big data analytics in marketing and consumer biometrics.

There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. You will also complete a major independent research project.

Why study

• Learn about the latest sector issues and develop your networks by attending industry guest lectures and working on practical projects. 

How this course will make you industry ready

The Master of Luxury Branding will prepare students for a wide range of careers both within and outside of the luxury industry which require the ability to analyse complex business operations and to reach sustainable solutions. This course aims to equip students with skills and abilities for roles such as:

• Art and luxury consultant
• Product manager
• Brand manager
• Marketing consultant