In this course, you'll apply critical and analytical thinking to modern global marketing challenges. The Graduate Certificate in Marketing and Graduate Diploma in Marketing are nested within this course.

Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.

There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.

The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.

There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency – our social media command centre – as well as our cutting-edge biometric research facility.

Why study

• Interact with industry while you study. In the past, representatives from organisations including Seven West Media, The Brand Agency and Tourism WA, have given guest lectures.
• The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Professional recognition

• Curtin’s Master of Marketing was highly ranked in the Eduniversal Best Masters Ranking in Marketing 2018.
• Curtin is a Graduate Gateway University with the Chartered Institute of Marketing (CIM). The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Curtin University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career

An undergraduate degree in a relevant discipline or Graduate Certificate in Marketing, or an undergraduate degree in any discipline and relevant work experience in Marketing.