Real-world experiences are at the heart of the Bachelor of Commerce. This degree develops your analytical, communication and problem-solving skills, providing you with a global perspective on business and preparing you to pursue a career within the business, government or not-for-profit sectors. Learn from leading academics, develop high-level industry networks and graduate with a degree that can take you anywhere in the world.

Marketing

Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research.

You’ll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies. This major involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School’s high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.

EMPLOYMENT OPPORTUNITY

A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.

PROFESSIONAL RECOGNITION

Business School’s the only one in WA accredited by the European Quality Improvement System (EQUIS) and the Association to Advance Collegiate Schools of Business (AACSB).