The Bachelor of Communication (BC) is an applied communication degree, developing a broad skillset in media content production, planning, and research in international and national contexts.

Communication has experienced rapid growth in the digital environment. Graduates with skills across communication platforms, who can use data, and who are creative and critical thinkers are in demand in professional communication. More widely, Aotearoa New Zealand employers are seeking graduates with skills as public communicators and who can engage with wider communities.

You will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media. You will be able to use critical thinking skills in areas like journalism, creative projects, and communications scenarios catering to different audiences. You will also learn to meet strategic goals of corporates and drivers of social change.

Graduates of the Bachelor of Communication meet a growing need for communicators in media, creative industries, government, and iwi organisations. Many employers are seeking graduates that have applied knowledge in new and emerging media, collection and usage of data, media ethical practice, critical thinking, and analysis skills. Employers are increasingly telling us they want graduates who are competent in bicultural contexts.

Job titles can include public and stakeholder relations, advertising and marketing, media management and production, journalism, public opinion research, social media management, crisis communications, publications, events and project management, iwi organisations, non-profits, and government.

Graduates will also be suited to roles in business management and strategy, especially in the Aotearoa New Zealand context, with their experience in biculturalism, project management, and communicating corporate goals to the public.