Product Design combines creative design, science, engineering, and business studies. Product designers plan and develop items for use in homes, businesses, and industry.

From creating a new lightweight kayak or a phone app, to formulating rongoā (medicinal products) or a virtual training world, studying product design will equip you for a wide range of occupations.

Graduates will be able to develop creative ideas based on their knowledge of related sciences and engineering disciplines, as well as gain the practical business skills needed to commercialise new products.

The scope of product design roles is widening from the traditional design of commercial products to include the design of user experiences, systems, and processes, as well as implementing virtual reality into existing applications.

Increasingly, many product designers work in multidisciplinary teams. Graduates may be employed in large manufacturing companies, design agencies, iwi, educational and training companies, engineering consultancies, and central and local government.

They may do design work for businesses in many industries such as medical, home appliances, packaging, computing, education, graphic design, cosmetics, or therapeutics and pharmaceutical companies.

Product designers can choose to start their own company.

More broadly, BProdDesign graduates will be prepared to work in a variety of roles for modern companies that not only require a technical background, but value innovation, customer focus, and business sense.