Massey’s Master of Analytics will equip you with both the technical ability and the competence in critical thinking needed to transform massive amounts of data into intelligence that is useful for crucial organisation decisions.

The real world

At Massey we ensure that your learning is firmly based in a real-world business context. We believe that in order to help you identify the most appropriate technique and data to address a problem, you need to understand the real challenges and context which businesses face.

The Master of Analytics will help you understand all these things, as well as give you training in communicating your findings in a compelling way to a business audience.

Extracting the most useful data

Rapid advances in digital technology and the internet allow businesses to collect and store unprecedented amounts of detailed data on customers, competitors, clients and internal activities.

Organisations can use such data to gain an improved understanding of their clients and to tailor their offerings, thus becoming more competitive or improving service performance. However, in practice the sheer volume of information is often overwhelming.

Gain globally recognised certification

The Master of Analytics is sponsored by the world’s leading business analytics software provider - SAS. That means that upon completion of this degree you will receive the globally-recognised SAS certification.

SAS business insights also ensure your lecturers are up-to-date with developments in the industry and you will gain access to SAS’ global network of clients. This agreement was the first of its kind with a New Zealand university.  

Sought-after by employers

The skills you will learn in the Master of Analytics meet the growing demand for graduates capable of harvesting, processing, analysing and presenting data in ways that encourage informed and effective organisational decision making. You will learn how to extract useful information from big data, while maintaining data security and privacy.

This will open up to you the increasing numbers of roles for people who can combine business skills with data analysis and who have excellent communication skills.

Latest theory and relevant, practical learning

Your course of study in the Master of Analytics will cover fundamental data analysis tools, including data mining, statistics, and econometrics.

You will then learn how these tools are applied in a specialisation of your choosing. In the last phase of study you will complete an applied analytics project, where the knowledge and skills you have learnt will be utilised to address a real-world problem in collaboration with an organisation.

Internationally recognised

Massey University’s statistics and operational research programmes are ranked in the top 200 in the world and its business and management studies programmes are ranked in the top 300 (by Quacquarelli Symonds).

We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration, communication and finance programmes by ShanghaiRanking.

You will learn from well-respected academics, gaining an international perspective on the major that you choose.

Graduates with analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.

Sought after by employers

International trends are for employers to reward postgraduate study well,especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.