In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.

Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.

Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.