New technologies and changing platforms mean there’s a growing demand for people with the skills to develop creative digital content across social media and many other digital platforms with a specialist understanding of user experience and design and emerging technologies like VR.

Whether it's for businesses, charities, arts organisations and beyond, our BA (Hons) Digital Media Production degree will give you a transferable toolkit to take you on your digital journey. The course will help you develop your artistic vision and technical abilities, while giving you research and analytical skills to strengthen your creative ideas.

You’ll be based in Cambridge School of Art, with access to all our industry-standard software, hardware and extensive facilities. Cambridge is the perfect place to study. It’s a tech hub at the forefront of the digital revolution, often called ‘Silicon Fen’, with digital agencies and companies including Sookio, Onespacemedia, Google, Microsoft and Amazon opening divisions here, as well as creative organisations such as Collusion and our very own StoryLab Research Institute. Thanks to our links with such companies, you’ll follow briefs and challenges that come straight from industry, and get ongoing support to find placements and work experience. You can also take an optional placement year.

As a BA (Hons) Digital Media Production student at ARU, you’ll develop your digital design and visual communication skills. Our teaching staff and technicians will help you explore, and keep up to date with new industry developments, in areas such as interactive design and animation; video production; digital photography; web design; mobile apps; sound design; physical computing; user experience and interfaces; motion graphics; Virtual Reality; 360 film-making and other technologies.

Throughout your course you’ll have the chance to work on collaborative projects. This is a great way to develop highly sought-after transferable skills such as team working, project planning, digital portfolio creation and marketing. These are among the skills highlighted by Microsoft as the 'future of work'.

By completing our BA (Hons) Digital Media Production course you'll be prepared for roles including digital media design, web design, social media analysis, content writing, videography, motion graphic art and interactive design. But you’ll also be ready for near-future careers such as digital culture commentator or designer. You might even invent your own new role in this exciting cultural landscape.

We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they offer hands-on, practical opportunities for you to learn through work-based projects, internships and placements.

Our links with major companies in Cambridge – such as Sookio, Brandanonymous, Frontier and Jagex – allow you to engage with live briefs and competitions, enhance your portfolio and get experience of working life.

We also work closely with local arts organisations and practitioners, including Collusion Arts Organisation and future storytelling research group StoryLab. This will give you opportunities to engage with Interactive Arts practitioners. Both Collusion and StoryLab contribute and support projects throughout the course.

What’s more, our employability advisers run workshops, seminars, networking events, portfolio reviews and design challenges. They'll also help you find placements and work experience, so that you can graduate with the creative skills and confidence to succeed.