Technology has created new challenges and opportunities for businesses, from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

Our graduates have gone on to secure roles such as:

• Digital Marketing Manager
• Social Media Marketing Manager
• Marketing Manager or Director
• Digital Marketing Strategist
• Sales and Marketing Manager
• Strategic Marketing Manager
• Brand and Product Manager
• Content Marketing Manager
• E-commerce channel manager
• Digital business development.

PROFESSIONAL RECOGNITION

MSc - Association to Advance Collegiate Schools of Business (AACSB)

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.