The main objective of this engineering degree is to produce graduates with a broad and balanced set of skills and attributes required for the design and manufacture of innovative technical products. It is a variant of the Mechanical Engineering degree, which after first year, focuses on design process methodology, materials, manufacturing and analysis.

The integrated curriculum connects content from different modules through team-based and individual projects, which act as a core activity each year.

Graduates have been successful in gaining high-quality jobs in the discipline of product design engineering. The majority are working in manufacturing companies or design consultancies in the UK and Ireland. Their broad skill sets and experience have enabled them to fit in equally well in both small, dynamic companies and larger organisations.

Graduates have secured jobs in a variety of sectors including automotive, domestic appliances, design consultancy, electronics, packaging, materials handling, polymers, renewables, aerospace and medical devices.
Companies employing recent graduates include Glen Dimplex, Dyson, Lotus, Survitec, Collins Aerospace, Terex, Leckey, Seven Technologies Group, Whale, JLR, Randox, Andor, Kingspan, Nacco, Intel and Accenture.

Whilst the vast majority of graduates are employed in product design or design engineering, some others have developed careers in other sectors such as management and education.