Events range in scope, scale and complexity, from mega-events to community festivals, from traditional gatherings through to contemporary corporate events, boosting the economy, energising communities and attracting visitors.

With a degree in Events Management from the University of Stirling, you’ll be equipped to step into this exciting industry and apply your knowledge in a wide range of areas. Your studies will cross the boundaries between marketing, human resources, finance, planning and other business skills to develop you into a versatile leader who can deliver the largest events down to the smallest detail. There's also a special focus on how to offset and manage the impact that major events can have on the environment.

Everything you learn will be geared towards the current – and future – demands of the events industry. You’ll understand the business of event planning inside out, equipping you to take a lead role in organising everything from music festivals and sports events to weddings and charity fundraisers.

The skills you acquire on your Events Management course mean you’ll be able to apply analytical techniques, scientific principles and management skills to the challenges faced by the events industry. We also seek to give you an edge in the job market with our range of specialist career services.

Find out more about how we prepare you for the world of work.

• More than 95% of all undergraduates were in employment or further study fifteen months after graduation (Graduate Outcomes Survey 2020, HESA)
• The University of Stirling Management School is ranked among the top 25 institutions in the UK for  Business and Management research. (REF 2014)
• Our close links to business give you vital insights into event management and real-world experience.

Our Events Management degree equips you to play a key role in managing:

• cultural events and music festivals
• conferences and corporate events
• sport events
• community events
• weddings
• charity fundraisers