Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (The Complete University Guide 2019; 2020; 2021). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

A degree in Marketing can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit making organisations.

We give you an edge in the job market with our range of specialist career services and you can find out more about how we prepare you for the world of work.

• More than 95% of all undergraduates were in employment or further study fifteen months after graduation (Graduate Outcomes Survey 2020, HESA)
• Marketing graduates from Stirling are working for high-profile organisations and businesses in more than 20 different countries.

Good Marketing courses open the door to a wealth of job opportunities, and a degree in Marketing is becoming increasingly valuable as the range of promotional outlets and techniques available to businesses continues to evolve. Marketing graduates from the University of Stirling have started their careers in some of the following roles:

• Digital Marketing Manager, Tesco Bank
• Marketing and Sales Executive, Scottish Media Group
• UK Retail Marketing Graduate Programme, RBS
• Sales and Services Assistant, Intelligent Finance

Examples of recent Marketing graduates’ current roles include:

• marketing and communications specialist
• search engine optimisation Specialist
• marketing manager
• marketing analyst
• digital marketing manager
• merchandising manager
• project manager
• product marketing manager
• games and digital marketing
• category manager

Other graduates have forged careers with some of the following organisations:

• Adidas
• Heineken
• BBC
• Nestle
• Arsenal F.C.
• Hewlett Packard