Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices. 

As a conversion course developed in close partnership with industry we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI, Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Placements

You’ll work on real-world projects with key organisations who are using business analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles. 

Career

In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data driven decision making approach is the lack of a compelling business case and lack of the right skills and access to training. This demonstrates the need for capability building in this area not only in Scotland but at an international level. A 2014 report by Egon Zehnder and the Kellog School of Management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. This is the specific issue that this course will address.

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making.  These may include:

• Strategic Planning or Sustainability analytics teams
• Customer Insight or Marketing Analytics teams
• Finance, Pricing or other technical analytics teams
• Process improvement or other technical operations teams
• Data quality management or other data focused teams

The University of Stirling Management School has a dedicated Employability Manager. From the very beginning of the course your career is our focus, and you’ll take part in an innovative week-long global financial trading boot camp run by Amplify.