This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Placements/ Study abroad

You’ll work on real-world projects with key organisations who are using marketing analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in marketing analytics roles. 

Career

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of marketing analytics and data-driven decision-making. These may include:

• Strategic Planning or Sustainability Analytics teams
• Customer Insight or Marketing Analytics teams
• Finance, Pricing or other Technical Analytics teams

After having completed other related courses, our graduates have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India. They’re currently contributing to the performance of the following organisations: Yves Saint Laurent; Nokia; Unilever; eBay; Pepsico; Bloomberg; NCR Corporation; Intelligent Media Ltd; Nestle; Capital Group UK; Google and more.