The MSc Multichannel Retail Marketing will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on multichannel retailing, that will prepare you for a career in retailing and marketing management. The course has been designed to develop your knowledge and understanding of multichannel practices and their strategic importance to businesses as varied as retailers, manufacturers, or brand owners, as they consider the many routes by which they interact with customers.

Many of the modules that make up the MSc Multichannel Retail Marketing are taught by staff from the University of Stirling’s Institute for Retail Studies. Not only are all of the teachers on the course research active but, drawing on the Institute’s thirty-five years of work within the retail sector, they also have a deep understanding of the practical issues involved in multichannel retailing. Our research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects.

Placements/ Study abroad

You will work on real-world projects with key organisations who are using marketing for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in marketing analytics roles. 

Career

We have been offering courses in retailing since the mid-1980s and now have several hundred alumni from our Undergraduate, MSc and MBA in Retail courses. Many of these alumni are now in senior managerial positions in retailers or supply chains in the UK, Europe and throughout Asia. This extensive network of alumni provides us with contacts and opportunities in businesses across the retail and marketing sectors around the world.

Typical roles for graduates with this qualification include retail manager, retail brand manager, retail marketing executive, product marketing manager or consultant. Career opportunities exist not only in the retail sector itself but increasingly in suppliers, digital service providers and non-profit sectors. There is high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing you have excellent career prospects.