Learn the knowledge and skills to develop and manage new products, services and business models on this Business Strategy and Innovation Management master’s course. You’ll develop an in-depth understanding of the latest concepts in strategy and innovation, with a focus on business growth and sustainability issues.

With this master’s in strategic management you can go into any organisation that is interested in developing new products or business models. 

On this UK master’s course at the University of Southampton, you’ll explore how different aspects of strategy and innovation can be used to: 

• help companies become more competitive 
• drive change in industries 
• create new business opportunities 

You'll also learn about the strategic and management challenges of developing, implementing and marketing new products and services. 

Among the latest topics that you’ll cover are: 

• the sharing economy 
• disruptive technologies 
• service innovation concepts 
• social, environmental and economic sustainability 
• growth, innovation and technology transfer 

You can fit this master’s in strategy and innovation to your own interests or career plans by choosing optional modules on subjects such as marketing, retailing in the digital age, or entrepreneurship and new business venturing. 

You’ll also benefit from: 

• strong links with businesses such as Sainsbury’s and Rolls-Royce 
• visits to businesses to find out how they innovate 
• guest lectures by industry partners 

With this degree you’ll be well placed to go into any organisation interested in developing new products or business models. These could be small start-ups or large companies.  

You’ll also be great position to continue your studies at PhD level. 

PROFESSIONAL RECOGNITION

Accredited by Association to Advance Collegiate Schools of Business (AACSB)