This MSc Digital Business master’s degree will give you vital insights into the digital economy. You'll explore the latest business strategies and technology, informed by our academics' research.

This course is well suited for students who would like to create their own digital business or advance their careers in tech companies.

Platforms like Uber and Airbnb, along with new and emerging technology, have changed the way we do business.

This master's programme will explore these new innovations and business strategies. You'll learn how to create a successful digital start-up, and help organisations adopt digital technology.

You'll focus on operational and technical aspects of the digital economy and study topics like:

• digital business
• web applications
• digitally enabled venture strategies
• entrepreneurship

You can also specialise your studies with optional modules that fit your academic and professional profile, interests and career goals.

The programme will give you all the knowledge and practical skills that employers look for. We use novel and unique modules taught by Southampton Business School.

We welcome applicants from a range of academic and professional backgrounds. The University of Southampton is a world leader in business studies, with students from across the world choosing to study with us.

You’ll have many career prospects from studying this master’s degree in digital business. Graduates are employed in private, public and third sector organisations in many industries, such as: 

• services 
• retail 
• consultancy 
• digital businesses 

Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.