Through our specialised modules, we will provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.

Through a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in the area of international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You will also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.

Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

• Advertising
• Digital marketing
• Events management
• Media and public relations
• Publishing

PROFESSIONAL RECOGNITION

MSc - Association to Advance Collegiate Schools of Business (AACSB)

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

MSc - Institute of Export and International Trade (IOEIT)

This programme is accredited by the Institute of Export and International Trade.